A one-week spike can look like a trend until you zoom out. Social Intelligence now lets you look back up to a full year, so you can see which brands and products keep selling over time and which ones only had a good month.

On Top Brands and Top Products, open the date picker and choose Last 90 days, Last 180 days, or Last 365 days. Top Videos goes back up to Last 90 days. Custom date ranges still go up to 31 days, and so do brand and product detail pages.

If you're planning content that needs to work all year, compare a long window with a stretch outside big sales events like Black Friday, since those can inflate sales (GMV) for a few weeks at a time.

Learn more in the Social Intelligence help article.